Once my team created the name for Personable Productions, I took charge in creating the logo and color palette for the brand. Inspired by the concept of communicating and personal, I designed the logo with a rough outline of a thought or talking bubble. I decided to use friendly and welcoming colors to associate with our company. My team members and I are fans retro/vintage inspired designs and wanted to incorporate that into our brand, which is what influenced my choice on the typeface.